Catalog
The initial goal was to create a catalog that was easy to use, with quick ordering options, clear steps in the process, and an easy-to-navigate interface. To stand out from our competitors, we made an infinite scrolling catalog that lets users scroll through the items without having to click on anything.
Filters and navigation
For a better user navigation experience, we integrated an intuitive filter system into the product catalog which made it quickly and efficiently locate any desired item with a few simple clicks.
Ordering procedure
We concentrated on an easy and smooth checkout process. The app allows users to add the products to their cart with just one tap, making checkout easy and fast. We also implemented a favorites category, this way, users don’t have to search for their favorite item again and right out of this folder.
The app supports payments via Apple and Google Pay, and credit card tokenization via Ukrainian payment processing provider UAPay. Credit card tokenization allows users to securely save their payment information for future purchases. Furthermore, the app provides detailed transaction history so customers can always see what payments were processed when, and how much was charged.
To simplify setting up user addresses and delivery for couriers we implemented Google Maps address and routing APIs.
User analytics
To track users’ behavior and the way they interact with the application we connected Google Analytics and Firebase. This way our client could see how many users are active in the app, the number of new users, where they leave their journey along the sales funnel, and other valuable marketing data.
Loyalty program
Our client had a complex loyalty program that was already applied to the web app users. So we had to integrate the application into the existing system which includes promotions, daily deals, and complimentary gifts for the first order.
Rating and review
For better engagement, we enabled our users to rate the service and write a review for the delivery on the basis of their experience.
